Invisible Shield: Why Businesses are Flocking to 365nm UV Pigments for Anti-Counterfeiting

Today, 30kg of high-temperature resistant ultraviolet fluorescent pigment red was sent to Germany, and the merchants used it as anti-counterfeiting ink factor. Please pay attention to it.

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https://www.topwelldyes.com/wholesale-uv-fluorescent-powder-uv-fluorescent-ink-good-quality-uv-fluorescent-pigment-product/

In the escalating battle against counterfeit goods, businesses worldwide are increasingly turning to a powerful, invisible ally: 365nm fluorescent pigments. This advanced anti-counterfeiting technology, which remains invisible under normal light but glows vividly under specific ultraviolet (UV) light, is becoming the industry standard for protecting brand integrity and consumer safety.

The core of this technology lies in its use of long-wave ultraviolet light with a wavelength of 365 nanometers (nm). Unlike more common 395nm UV lights, which produce a visible violet glow, 365nm light is almost purely “black light,” making it ideal for security applications.

Superior Security Through Invisibility

“The primary advantage of 365nm fluorescent inks is their covert nature,” explains Dr. Evelyn Reed, a materials scientist specializing in authentication technologies. “A mark made with 395nm ink can sometimes be faintly visible under bright sunlight, hinting at its presence. 365nm pigments are completely invisible to the naked eye until the precise UV light is applied. This makes them incredibly difficult for counterfeiters to identify, let alone replicate.”

This high level of secrecy allows brands to embed complex, authenticated messages—such as serial numbers, logos, or intricate patterns—directly onto their products or packaging without altering the original design or aesthetics.

Enhanced Consumer Verification and Brand Trust

For consumers, verification is simple and immediate. Using a small, inexpensive 365nm UV flashlight, anyone can instantly confirm a product’s authenticity. This ease of use empowers customers and builds crucial trust.

“Seeing that hidden logo glow is a moment of truth for our customers,” says Michael Chen, Brand Protection Manager for a leading luxury apparel company. “It transforms them from a passive buyer into an active verifier. That confidence is priceless for our brand reputation.”

Cost-Effectiveness and Versatility

Beyond security, 365nm fluorescent pigments offer significant practical benefits for manufacturers:

• Seamless Integration: The pigments can be easily incorporated into standard printing processes like offset, silk-screen, and flexographic printing without requiring major equipment upgrades.
• Material Compatibility: They work effectively on a vast array of materials, including paper, plastic, metal, and textiles.
• Durability: The fluorescent compounds are resistant to fading from light, heat, and abrasion, ensuring the security feature lasts for the product’s entire lifespan.
• Layered Security: They are often used as one layer in a multi-tiered security strategy, complementing other features like holograms and microtext.
• A Standard for the FutureWhile no single technology is foolproof, the combination of high security, low cost, and consumer-friendly verification has made 365nm fluorescence a preferred choice. From pharmaceuticals and cosmetics to electronics, tickets, and official documents, its application is vast and growing.Industry reports project continued growth in the anti-counterfeiting packaging market, with fluorescent pigments holding a significant share. As counterfeiters become more sophisticated, the demand for reliable, covert solutions like 365nm UV technology is expected to rise, solidifying its role as a critical tool in safeguarding global commerce.

Qingdao Topwell Chemical Materials Co., Ltd.

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